Fractional sales leadership

Your reps are dialling. The calendar's still empty.

Fractional sales leadership and outbound coaching for seed to Series A teams who live on the phones. I've run the floor. I'll fix yours.

Founding client rates available for the first few teams, in exchange for a testimonial and a couple of referrals.

Who it's for

Built for first outbound teams.

Seed to Series A B2B SaaS, revtech, and growth-minded staffing firms. Five to sixty people. One to four SDRs who rely on the phone and aren't booking consistently. If your pipeline depends on outbound and outbound isn't working, that's the whole job.

The cost of leaving it

Every month a rep dials without booking is salary out the door and pipeline you never built. Another tool won't fix it. The motion will.

What I do

Three ways to work with me. Pick the one that fits where you are.

01

Mentoring

For the rep, not just the team

Ongoing and light touch. One to one SDR mentoring, a monthly cohort of reps from different companies, async teardowns where you send me your calls, and mentoring for founders or first sales hires learning to lead.

02

Coaching

For the team and the numbers

Structured and performance focused. Start with an outbound audit. Then cold call bootcamps, weekly call coaching, new rep ramp programmes, playbook builds, or fully fractional SDR management where I run the cadence, scorecard and one to ones.

03

Lead Gen

Me on the phones

Done for you or done with you. I book qualified meetings using parallel dialling, run outbound sprints alongside your reps, or stand up your dialler, data and sequences and hand it over.

Pricing depends on scope. Most people start with an audit. Book a call and I'll quote you straight.

Why me

I've actually run the floor.

Not a slide deck. Real SDR leadership, real coaching, real numbers. I've built and fixed the exact motion you're staring at. You get someone who's done the job, day in and day out, not someone who read about it.

Start here

Start with the audit.

One paid diagnostic of your calls, cadences, data and stack. You get a clear read on what's broken and what to fix first. Low risk, fast, and it pays for itself in the meetings you stop leaving on the table. From there we go as deep as you want.

Fancy a chat?

Tell me where outbound's stuck. I'll tell you straight what I'd do. First round's on me.